The world of ARVNDA / 01

Rooted.
Reimagined.

Indian roots. A contemporary point of view. Clothing shaped by nature, memory and the way we live now.

Explore the edit
ARVNDA campaign concept with two models in ivory and rust shirts
AI-created campaign concept

A sense
of place.

A branching tree. The rhythm of a river. The geometry of a stepwell. The Rooted Edit brings these familiar forms into expressive artwork, earthy colours and relaxed silhouettes.

01 / NATURE

Look closer.

Organic lines and small details become the starting point for a different kind of everyday wardrobe.

02 / EXPRESSION

Wear your own way.

Shirts and tees styled across genders. A shared wardrobe, with room for your own point of view.

03 / COLOUR

Earth, in colour.

Ivory, forest, terracotta, charcoal and sand. A palette drawn from the landscapes around us.

AI-created campaign concept of a woman wearing the Forest Tee

The Rooted Edit

One collection.
Many perspectives.

The same piece can tell a different story on every person. Explore the collection through different models, closer details and alternate angles.

Discover the five looks ↗

This collection is a concept preview featuring AI-created model imagery.

Keep the conversation going

Meet us here.

Questions, ideas or a collaboration in mind? We would love to hear from you.

Talk to ARVNDA